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Communication Design Campaign Award "Habana 500"

11/08/2019
FIHAV 2019

The company Los Portales S.A. He has developed a comprehensive communication campaign to celebrate Havana on his 500th birthday. Its starting point was the Stand presented at FIHAV 2018, which won a design award and its fundamental axis has been a new design for the packaging of its Tukola, Naranja, Gaseosa soft drinks and the Agua Tónica binder, in 355mL cans format. The printing of pullovers, posters, almanacs, announcements in the media, updating of the institutional web, as well as the presence in fairs during the current year, all these supports following this same line, have been a valuable contribution to this celebration and to the promotion of citizen values, with a national reach since 220 million cans have been distributed in all the commercial networks of the country, bearing the image of iconic sites of the city. The Stand that was presented at FIHAV 2019 was the closing of this campaign that for the satisfaction of all was multipremiada. "Havana 500" Communication Campaign Design Award, Graphic Advertising Mention, Free Stand Design Mention. Congratulations!!!