FIHAV 2016

Fairground Expocuba

We participate with a stand of 42 m2 whose design is based on giving continuity to the campaign launched in the first half of the year, dedicated to the creation of "Casas del Agua" which aim to allocate a space inside stores, supermarkets and sweets for sale of water with the aim of providing consumers with access in quantity and variety of all water formats that the company sells. The "Houses of Water" are characterized by having a common identifier easily recognizable by the consumer, with images and messages that convey the need for healthy hydration that generates well-being for the family. The image of the stand is a replica of these points of sale, which strengthens the commitment of the organization with the transmission of public good messages that contribute to raising the quality of life of consumers.